Diplomat Jaap Ora speaks about politics.
He says words are very important.
Words must be careful.
In politics, words must do something.
Ora says feelings can be strong.
But public words must be calm.
He thinks Estonia talks too much the same.
Others may lose interest.
USA asks Baltic countries to speak calmly about Russia.
They want less talk about danger.
Estonia's leader Kaja Kallas says she will not change.
She wants to keep pressure on Russia.