Diplomat Jaap Ora speaks about politics.
He says words are very important.
Words must be chosen carefully.
In politics, words must achieve something.
Ora says emotions can be strong.
But public statements must be measured.
He believes Estonia repeats the same things too often.
Others may lose interest.
The USA urges Baltic countries to speak calmly about Russia.
They want less focus on threats.
Estonia's leader Kaja Kallas says she won't change her approach.
She intends to maintain pressure on Russia.