The Estonian economy has been in a bad state for a long time. The state is trying to save money. However, from the public procurement register, we can see that a lot of money is still being spent on public relations.
Many state institutions are purchasing public relations services. For example, the National Institute for Health Development (TAI) organized a tender worth 1.5 million euros. The tender seeks a partner to help shape health-related messages.
Liis Reiter, the head of science communication at TAI, said that the aim of the tender is to provide professional support for the implementation of large communication activities. The framework agreement will be signed for three to four years.
Municipalities are also looking for a partner for climate awareness. The Lääne-Harju municipality organized a tender to find a communication expert. The aim of the tender is to raise awareness on energy and climate issues.
The Health Insurance Fund sought a partner for screening awareness campaigns. The tender was worth 600,000 euros. The partner must create communication strategies and implement the campaigns.
The Foundation for Entrepreneurship and Innovation (EISA) organized a tender for the public relations of the tourism department. The expected cost of the tender is two million euros. The partner must organize media events and press trips.
The Ministry of Education and Research organized a tender to introduce the transition to Estonian-language education. The tender was won by OÜ Hamburg and Partners, with a contract value of 50,000 euros.
The Rescue Board signed a contract for the organization of two media campaigns. The contract was worth 308,000 euros. The campaigns aim to raise public awareness of threats.
A public relations specialist said that the financial figures are very high and there is no sign of savings.