Estonian filmmakers make films. They consider the audience's wishes, but often too late. Sten Kauber studied how filmmakers and viewers influence each other.
Many people go to the cinema. In Estonia, people go to the cinema more than in many other countries. Before the coronavirus, going to the cinema was even more popular. Estonians love Estonian films.
Estonian audiences enjoy light entertainment and serious topics. They want to see the Estonian language and local issues. Filmmakers try to create diverse films.
Cinemas aim to make cinema-going a good experience. They buy better screens and chairs. Going to the cinema is a social activity.
The audience influences film culture by buying tickets. Apollo is the largest cinema chain in Estonia. Apollo can influence audience expectations through advertising.
Sten Kauber defended his work at Tallinn University. His work discusses how films and audiences influence each other.