68% of Estonians visited a museum. Every sixth person visited a museum for the first time.
Popular museums are ERM, Kumu, and AHHAA. The Estonian Open Air Museum and the Maritime Museum are also popular.
Women know museums better than men. Many remember museums well. The Seaplane Harbour, Narva Castle, and Fat Margaret are popular among other nationalities.
People are more familiar with museums located nearby. Time and money influence visits.
Many want to visit a museum but lack the funds. It is especially difficult for families.
Most often, people visit museums with their families. Men go alone, women with friends.
16% of visitors went to a museum for the first time. There were more first-time visitors among other nationalities.
The survey involved 1,252 people. The results are available on the Heritage Conservation Board's website.