Anne-Lii Päiv, the director of Südalinna Theater, says that the theater is showing fewer performances. Last year there were 400 performances, this year 300, and next year 250.
The theater is going more to the counties. In Ida-Virumaa, they have already shown performances. They collaborate with Narva, Sillamäe, Kohtla-Järve, and Jõhvi. They show Christmas performances and organize theater meetings.
The theater showcases more Estonian culture. This is a challenge for the Russian-speaking audience. The theater's task is to introduce Estonian culture to non-Estonians.
The works of Estonian authors have been liked by the audience. For younger audiences, parents and schools are important. Schools in Ida-Virumaa watch Estonian cultural performances.