The government sent a new law to the parliament. This law ensures that the EU rules on political advertising are also followed in Estonia. Minister of Justice and Digital Affairs Liisa Pakosta said that she understands the purpose of the law. However, it currently creates a lot of confusion.
The new regulation stipulates that political advertisements must be honest and transparent. All EU countries must also follow the same rules. This aims to avoid manipulation of information and foreign interference in elections.
Activities that influence legislation are also considered political advertising. "Everything that concerns elections, referendums, or legislation is political advertising," Pakosta said. This means that demonstrations can also be political advertisements if they seek to change laws.
The EU regulation does not apply only to politicians. It applies to all people who want to express their opinion or influence society. For example, changing the state budget law is also influencing the legislative process.
Estonia did not support this regulation. According to Pakosta, it creates a lot of confusion. Therefore, the government does not want to fine people. The minister said that officials should handle this regulation very carefully.
The minister also understands the objectives of the regulation. For example, Russia tries to interfere in the affairs of other countries to cast doubt on their institutions. The new regulation helps in such cases.
The changes will come into force on October 10th. From that day on, every political advertisement must be clearly labeled. It will show who ordered it and how it was used.