Election ads are simple and cheap. Political parties use little money. They find smarter solutions.
Advertising expert Madis Ots says that the ads resemble product advertisements. Political parties have less money than before.
The main part of the campaign is the plan. At the end of the campaign, unexpected things can happen. Then they react quickly.
The current campaign is smaller than before. Less money means smarter solutions. Right-wing parties, for example, used a truck.
Well-known politicians are already known. Their ads must be appropriate. Politicians are more active on social media.
Traditional advertising channels are important. Posters are not strange. Many people don’t like election ads. Simplicity has its own value.