Andres Mähar participated in the Reform Party's advertisement. He said it was his job, just like theater. Mähar mentioned that the video producer invited him to make the ad. "I didn’t talk to the party," he said.
Mähar stated that he could appear in an ad for any party. "If life in Estonia improves, I’m happy," he added. He noted that people might associate him with the Reform Party. But an actor’s job is to create an illusion. If people believe it, that’s a compliment.
Mähar pointed out that the Estonian Actors' Union (ENL) has set a minimum fee. He received that for the ad work. Did he get more? He didn’t say.
Ivo Linna is a singer. He has appeared in Isamaa ads. But lately, he no longer does. "I don’t have anyone I’d want to advertise for," he said.
Linna explained that he needs to feel sympathy for the party. "For money, you can do any job. But here, I have a firm opinion," he added. He doesn’t demand a fixed amount for ads. If the offer is good, he agrees.
Gaute Kivistik is a TV host. He also appeared in a Reform Party ad. He said he simply earned money from it. "Ads don’t influence my decisions. It’s safe," he said.
Kivistik mentioned that he would have agreed to offers from other parties too. "A smart person doesn’t change because of an ad," he reasoned. He said sympathy isn’t needed for making ads. Otherwise, he wouldn’t demand payment. He knows how much he got. But the numbers are a secret.