The Strategic Centre announced a tender. The cost of the tender is 840,000 euros. The goal is to find a new partner. The partner will carry out marketing work and information services.
The Strategic Centre already has a team of 21 members. They are involved in communication. Six people work in the digital communication sector. They manage the city's web channels and social media. Five people work in the multimedia sector. They produce photos, videos, and design work.
Eight people handle media relations. The team also includes a department head and an administrative specialist. The new partner will have to do many different things. For example, posters, advertisements, and videos. Also physical materials such as city maps and brochures.
Joonas Paas is the head of digital communication. He says that the new partner will assist existing work. The new partner will not replace the centre's employees. However, it will provide them with support. Some special projects require more assistance.
Paas says that the centre's employees set the goals of the campaigns. The new partner will do specific tasks. For example, advertising texts and designs. All this helps the city residents and visitors.
A large part of the work is related to tourism. The partner will help introduce Tallinn to tourists. The partner will have to do many different things. For example, a marketing plan, advertisements, and design work. The list of tasks is not final.