Men spend more money for Midsummer Day. Women spend less. Families with children spend the most.
People in Northern Estonia spend more. People in Southern Estonia spend less. Not much money is spent in Tallinn.
Men spend more than women. Estonians spend more. Other nationalities spend less.
Families with children spend more. Couples spend more.
35–49-year-olds spend more. Older people spend less. Educated people spend more. People with low income don't spend money.