Kuku raadio juhtimist muudetakse

Kuku raadio juhtimist muudetakse

EN

Kuku Radio management is being changed

Kuku raadio juhtkond teeb muudatusi. Peatoimetaja Madis Kimmel ei tööta enam uuest aastast. Asemel luuakse uus ametikoht, nimetusega arendusjuht.
Arendusjuhi ametikohale asub Toomas Vara. Ta on varem töötanud Duo Medias erinevate projektidega. Peatoimetaja ametikoht kaob aga täielikult.
Priit Vare, Duo Media raadiojaamade juht, rääkis ERR-ile, et . Ta ütles, et Kuku raadio tahab olla .
Vare lisas, et praegu ei ole plaanis palju personali muutusi. Küll aga . Võib juhtuda, et .
Lisaks muudab Kuku raadio ka levitamist. Mõnes piirkonnas lõpetatakse FM-levi. See juhtub kohtades, kus kuulajaid on vähe ja .
Näiteks Narvas, Võrus, Valgas, Haapsalus ja Rakveres ei kasutata enam FM-levi. Umbes 90% kuulajatest ei märka seda muudatust.
Vare rääkis, et digiraadio on juba paljudes uutes autodes. Kuid , ei saa Kukut kuulata.
Et aidata inimestel digiraadiotega harjuda, . Inimesi kutsutakse üles . Kampaaniat hakkatakse rohkem tutvustama detsembris.
15. jaanuarist 2024. Vare arvates võib , kuid siis hakkab jälle tõusma, kui inimesed hakkavad rohkem digiraadioid kasutama.
Kuku Radio's management is making changes. Editor-in-chief Madis Kimmel will no longer work from the new year. Instead, a new position called development manager will be created.
Toomas Vara will take up the position of development manager. He has previously worked on various projects at Duo Media. However, the editor-in-chief position will be completely eliminated.
Priit Vare, head of Duo Media radio stations, told ERR that the changes are necessary when looking to the future. He said that Kuku Radio wants to be a place where all audio content comes together.
Vare added that there are currently no plans for many personnel changes. However, the program will be reviewed. It may happen that some shows are added or the time slot changes.
In addition, Kuku Radio will also change its broadcasting. FM broadcasting will be discontinued in some regions. This will happen in areas where there are few listeners and digital broadcasting is already good.
For example, in Narva, Võru, Valga, Haapsalu, and Rakvere, FM broadcasting will no longer be used. About 90% of listeners will not notice this change.
Vare said that digital radio is already in many new cars. But people who use old radios will not be able to listen to Kuku.
To help people get used to digital radios, a campaign will be launched. People are encouraged to give radios as Christmas gifts to their parents. The campaign will be promoted more in December.
FM transmitters will be discontinued from January 15, 2024. Vare believes that the number of listeners may initially decrease, but then it will start to rise again as people begin to use digital radios more.