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Rannarootsi Lihatööstus sattus kriitika alla

Rannarootsi Lihatööstus sattus kriitika alla

EN

Rannarootsi Meat Industry Faces Criticism

avaldas sotsiaalmeedias reklaami. Reklaamis näidati kahte meest, kes . Nende T-särkidel oli . Reklaamis oli ka tekst: " ."
Paljud inimesed arvasid, et reklaam viitab ile. Nad arvasid, et reklaam kasutab sõna "sibul" halvaks mõeldud viisil. Seda sõna kasutatakse vahel .
Ettevõte Karmo Aksel ütles, et nad ei tahtnud reklaamiga kedagi solvata. Aksel ütles, et reklaam räägib nende tootest, ast.
Aksel ütles ka, et ta teadis sõna "sibul" negatiivsest tähendusest alles pärast reklaami avaldamist. Ta rõhutas, et reklaam ei ole suunatud ühegi .
Aksel tunnistas, et reklaam ei edastanud õiget sõnumit. Ta ütles, et reklaam võiks olla teistsugune. Kuid ettevõte ei kavatse reklaami kustutada.
on üks . Nad toodavad vorste, sinki ja peekonit. Ettevõte on iseseisev ja selle tooted on Eesti kauplustes laialt levinud.
Rannarootsi Meat Industry published an advertisement on social media. The ad showed two men grilling meat at the beach. Their T-shirts had the Ukrainian flag. The ad also included the text: "Proper grilling turns bitter onion sweet."
Many people thought the ad referred to the Russia-Ukraine conflict. They believed the ad used the word "onion" in a negative way. This word is sometimes used derogatorily towards Russian-speaking Estonians.
The company's CEO Karmo Aksel said they did not intend to offend anyone with the ad. Aksel stated that the ad was about their product, caramelized onion.
Aksel also mentioned that he only became aware of the negative connotation of the word "onion" after the ad was published. He emphasized that the ad was not directed against any ethnic group.
Aksel acknowledged that the ad did not convey the right message. He said the ad could have been different. However, the company does not plan to remove the ad.
Rannarootsi Meat Industry is one of Estonia's largest meat producers. They produce sausages, ham, and bacon. The company is independent, and its products are widely available in Estonian stores.