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EISA uuendas Eesti brändi

EISA uuendas Eesti brändi

EN

EISA updated Estonia's brand

on uuendanud Eesti brändi. Brändisüsteemi muudeti, et see oleks moodsam ja lihtsam kasutada. Muudeti kirjatüüpi Aino, ja värve.
EN

EISA (Enterprise and Innovation Foundation) has updated Estonia's brand. The brand system was modified to be more modern and easier to use. Changed the Aino typeface, national patterns and colors.

2017. aastal tutvustas EISA esimest Eesti brändi. Siis kasutati , mida inimesed hakkasid kutsuma "siiliks". See , aga Eesti bränd on kasutusel tänaseni. Nüüd on see uuendatud.
EN

In 2017, EISA introduced the first Estonian brand. At that time, national patterns were used, which people started calling the "hedgehog". This design didn't last long, but the Estonian brand has been in use until today. Now it has been updated.

EISA bränditiimi juht Eliis Randver ütles, et , sest maailm on muutunud. Uus disain sobib paremini . Muudeti kirjatüüpi, värve, sümboleid ja animatsioone. Lisaks , kuidas brändi kasutada.
EN

EISA brand team leader Eliis Randver said the changes were necessary because the world has changed. The new design fits better with modern applications. Changed the typography, colors, symbols and animations. In addition, new guidelines were created on how to use the brand.

EISA ise kasutab seda brändi kõige rohkem. Nad tegelevad . Brändi kasutavad ka paljud teised asutused - umbes sadakond ettevõtet.
EN

EISA itself uses this brand the most. They are engaged in promoting Estonia worldwide. The brand is also used by many other organizations - about a hundred companies.

Eesti brändi loomine on alati olnud keeruline. 2002. aastal tehti . See , sest see oli kallis ja disain ei meeldinud kõigile.
EN

Creating Estonia's brand has always been challenging. In 2002, the "Welcome to Estonia" campaign was launched. It caused much controversy because it was expensive and not everyone liked the design.