Priit Hõbemägi has been the editor-in-chief of Postimees since June 2022. His three-year term has now been completed. Hõbemägi will continue to lead the newspaper and wants to introduce new technology.
Hõbemägi says that the three years at Postimees have been a good time. He hopes that the newspaper is liked by both readers and employees. His goal was to create a stable work environment and add more digital content.
Hõbemägi talks about his greatest achievements. He mentions magazines for female readers, short videos, and the web show "What's New?". He also emphasizes the coverage of foreign news and the sharing of content across various channels.
Postimees uses artificial intelligence (AI) in journalists' work. AI helps, for example, to transcribe audio files, write headlines, and check language. This simplifies journalists' work. Hõbemägi says that new AI tools will be added.
In the future, Hõbemägi wants to further develop the newspaper. He talks about renewing the editorial office and using AI. He wants to better understand readers and automate the production of the print edition.
Hõbemägi wants to improve the quality of stories. He says that collecting clicks is no longer important. What matters is that readers read Postimees thoroughly. He believes that technology will help make journalists' work better.
Hõbemägi confirms that the print edition will remain. He considers it important for Estonian history. Through print editions, future historians will be able to study the events of our time. Online news cannot replace it.
Priit Hõbemägi has worked as a journalist and editor-in-chief in several publications. He has also been a lecturer.