Private label products are products that are sold only in a specific store. These products are usually cheaper than those of other brands.
In recent years, the sale of private label products has grown in Estonian stores. Finland plans to limit the sale of private label products to help local producers.
According to the head of the Estonian Food Industry Association, this raises concerns for Estonian producers. For example, private label products already account for 40% of fresh meat sales.
Rimi sells a lot of private label products. They account for more than 25% of their sales. Selver has fewer private label products, only a few percent.
Lidl sells almost exclusively private label products. They make up 90% of their goods. Coop plans to sell even more private label products.
Private label products are often cheaper, but the quality can be just as good as that of other products.