8. oktoober 2026

Poliitreklaami keeld sotsiaalmeedias paneb poliitikuid ise postitusi kirjutama

Ban on Political Advertising in Social Media Forces Politicians to Write Posts Themselves

Meta ja Google sotsiaalmeedia platvormidel on alates möödunud aasta sügisest. Erakonnad panustavad rohkem ise postituste kirjutamisele.

Isamaa peasekretär Andres Metsoja ütles, et sotsiaalmeedias pole poliitiline sisu keelatud, vaid tasuline reklaam. "Sisu peab olema huvitav ja inimesi kõnetama, siis see levib ise," ütles ta. Metsoja märkis, et reklaamid tänaval jõuavad iga eestlase juurde. Ta lisas, et kui tasuline reklaam.

Metsoja ütles, et Isamaas on inimesi, kes suudavad sotsiaalmeedias väga hästi inimesi kõnetada. Näiteks Sandra Laur ja Jüri Ratas. Koka aiandusvideod on ka populaarsed. Isamaa panustab järgnevatel kuudel kvaliteetsele sisule.

Metsoja rääkis, et . Käibemaksu tõus on muutnud kampaaniat kallimaks. Ta ütles, et valimiskampaania algab programmiga ja reklaamid toestavad seda.

Sotsiaaldemokraatide peasekretär Piret Hartman ütles, et Facebookis ja Instagramis reklaami mittetegemine mõjutab erakonna võimalusi. Nad panustavad aktiivsesse postitamisse ja videote tegemisse. Nad korraldavad ka koolitusi liikmetele.

Hartman ütles, et nad püüavad olla lähedamal inimestele. Nad erinevates maakondades. Ta lisas, et reklaami keeld ei mõjuta nende eelarvet palju.

Eesti 200 tegevjuht Anneli Kannus ütles, et poliitilise reklaami piirangud hakkasid kehtima enne kohalikke valimisi. Erakonnad on oma käitumist ümber mõtestanud. Kannus rääkis, et Eesti 200 liikmed on sotsiaalmeedias pidevalt nähtaval.

Kannus ütles, et . Ta märkis, et noored saavad infot mitmetest allikatest. Kannus ütles, et oleks kurb, kui valimised võidetaks reklaamidega.

Keskerakonna peasekretär Anneli Ott ütles, et reklaamikeeld neid väga ei mõjuta. Nad on aktiivsed sotsiaalmeediasse postitajad. Ott rääkis, et Keskerakond on pannud viimastel aastatel palju rõhku sotsiaalmeediale.

Ott ütles, et probleem on neil, kes aktiviseeruvad vahetult enne valimisi. Keskerakonna tugevus on olnud . Ta lisas, et eelmised kohalikud valimised näitasid, et hiigelplakatid ei ole populaarsed.

Reformierakonna peasekretär Kristo Enn Vaga ütles, et , mitte reklaamide kogus. Nad suunavad raha otsekontakti ja sisuloomesse. Vaga ütles, et noored saavad infot ka ilma tasulise reklaamita.

Vaga märkis, et Reformierakonna tugevus on sisukas programm ja . Ta lisas, et valimistulemus sõltub sellest, kuidas erakonnad vastavad põhiküsimustele.

EKRE riigikogu fraktsiooni nõunik Aarne Mäe ütles, et EKRE ei avalda oma kampaania üksikasju.

Political advertising has been banned on Meta and Google social media platforms since last fall. Political parties are investing more in writing their own posts.

Andres Metsoja, Secretary-General of Isamaa, said that political content is not banned on social media, but paid advertising is. "The content must be interesting and resonate with people, then it will spread on its own," he said. Metsoja noted that street advertisements reach every Estonian. He added that organic reach is always better than paid advertising.

Metsoja said that Isamaa has people who can effectively engage with people on social media. For example, Sandra Laur and Jüri Ratas. Cooking and gardening videos are also popular. Isamaa is investing in quality content in the coming months.

Metsoja mentioned that election costs have increased. The rise in VAT has made campaigns more expensive. He said that election campaigns start with a program, and advertisements support it.

Piret Hartman, Secretary-General of the Social Democrats, said that not being able to advertise on Facebook and Instagram affects the party's opportunities. They are investing in active posting and video production. They also organize training for members.

Hartman said they are trying to be closer to people. They started a poster campaign in various counties. She added that the advertising ban does not significantly affect their budget.

Anneli Kannus, Managing Director of Estonia 200, said that restrictions on political advertising came into effect before local elections. Parties have rethought their strategies. Kannus said that Estonia 200 members are constantly visible on social media.

Kannus said that politics is more than advertisements. She noted that young people get information from multiple sources. Kannus said it would be sad if elections were won through advertisements.

Anneli Ott, Secretary-General of the Center Party, said that the advertising ban does not affect them much. They are active posters on social media. Ott said that the Center Party has placed a lot of emphasis on social media in recent years.

Ott said the problem is for those who become active just before elections. The Center Party's strength has been direct communication with people. She added that previous local elections showed that giant posters are not popular.

Kristo Enn Vaga, Secretary-General of the Reform Party, said that in elections, what matters is offering a future, not the quantity of advertisements. They are directing funds to direct contact and content creation. Vaga said that young people get information even without paid advertising.

Vaga noted that the Reform Party's strength lies in a meaningful program and a strong team. He added that election results depend on how parties respond to fundamental issues.

Aarne Mäe, advisor to the EKRE parliamentary group, said that EKRE does not disclose details of its campaign.