The European Union has introduced a new regulation requiring political advertising to be clearly labeled.
The advertisement must show who ordered it and how much it cost. A QR code is well suited for this, said Illimar Pärnamägi.
TTJA will begin checking whether political advertising is properly labeled. However, they cannot monitor election promises or the flow of money.
Identifying political advertising is complex, which is why an expert committee is being established for this purpose. Advertising may not be political advertising if it has not been paid for.
Before the regulation came into force, there were concerns that protests might be considered political advertising. But ordinary protests are not political advertising.
TTJA hopes to prevent problems through information campaigns. They provide training and explain the new rules.
No issues arose during the local elections, said Pärnamägi. There was no need to fear that the regulation would cause confusion.