According to the Emor study, Estonians' favorite media brands are ERR, ETV, and Delfi. General interest channels like ERR's Jupiter are also popular.
Jupiter ranks fourth and Postimees fifth. This is the first time Jupiter has ranked so high. A year ago, it was in seventh place.
ERR is a trustworthy media brand. Many people think of ERR first. ERR is a favorite for many.
People appreciate ERR for its reliability and balanced tone. There are also no ads, and it's free.
ETV and Vikerraadio are also in the top ten. ETV+ is popular among non-Estonian speakers.
ERR, ETV, and Vikerraadio are the most trusted media brands. Delfi and Postimees are favorites in private media.
Jupiter, National Geographic, Discovery, and Viasat History are popular. People enjoy their educational and entertaining content, which helps them relax from stressful news.
People want to know what's happening in the world, but they don't want only crises and politics.
Many Estonian media brands are small but beloved. For example, Äripäev, Edasi.org, Levila, Imeline Ajalugu, and Sirp are important to their readers.
The study involved 1,051 people aged 16–74.