Marketing expert Hando Sinisalu says that AI is taking over simpler jobs. For example, AI writes simple texts and creates visuals. This means that some people have already lost their jobs.
Young people studying marketing may find it harder to get jobs. Previously, a young person could start with a simple job and progress. Now AI does these simple jobs. Therefore, young people may have difficulty finding their first job.
However, young people have an advantage: they learn faster. For example, current elementary school graduates have been using artificial intelligence since childhood. But the question is what kind of first experience young people now need.
In marketing, there is a need for experienced people who can check and correct content created by AI. For example, many images created by AI are bad. There is a need for a person who knows what is good and what is bad.
AI work can be faster and cheaper than human work. Sometimes the result of AI work is even better.
PR expert Ann Hiiemaa says that experienced specialists are now more valuable. But people who are only involved in content creation may be at risk.
It is important to find the essential part of the information. People need short and understandable information.
Young people may find it difficult to find their first job because AI does many jobs. But there are also new opportunities to create content differently.
Unemployment Insurance Fund director Gert Tiivas says that AI is changing many jobs. It is necessary to prepare early to remain competitive. The Unemployment Insurance Fund is ready to help if there are more layoffs.